Love to hate it or hate to love it? Everyone has a passionate reaction to it.
Work email can be an entire post by itself so let’s not go there yet.
Let’s just discuss our personal email accounts. How many do you have? At what frequency do you check them? What’s the point of it? At what frequency do people email you?
I highlight people because I check email every 15 mins of my day when I am not sleeping. I can’t help it. It’s what I do (like breathing!) 😛 and once in a week or maybe ten days do I actually receive an email from another “human being”. A person, an acquaintance, a friend, a relative! I think email has become the snail mail of our parents time. We wait for it anxiously, we are happy to receive it and then we quickly respond to it and wait for the next email. Cycle continues…
We do receive a lot of ” promotional” email. Lots and lots and lots of it.
On a side note can I say people who have 2157 unread emails – you drive me nuts! Never let me see your inbox. mark them “Read” ASAP!
Back to my inbox filled with promotional email – I delete the everyday ones, the random spam ones, the ones which say millions of pounds will be mine! I open the ones from the brands I am loyal to, definitely open ones that say 75% off from brands I recognize and open the ones that I know send me recipes, or tips, or a an educational video!! Those are the ones I actually look forward to.
I brought personal emails up because as a marketer it’s important to me. It’s our medium of reaching out to our customers and sadly we don’t do a good job with them.
What kind of emails do you open?